Sunday, December 2, 2007

Skipping...Thanksgiving?

Did anyone else notice the Christmas—I’m sorry—holiday stuff out before Halloween?
It seems to me that marketers only want to market holidays when people buy a lot. For example, Halloween. You must buy lots of candy to hand out to children. You must buy a costume. You must buy decorations for your house.
How many Halloween-themed commercials did we see around September-October time? More than you would for Thanksgiving.
And what do you buy for Thanksgiving? A turkey, if you like turkey (I’m not a turkey person myself, I prefer ham, in which case, a ham is in order). Stuffing, green beans, sweet potatoes, pies, etc. Food, stuff you’d get at the grocery store.
I don’t remember many Thanksgiving-themed commercials. Or much Thanksgiving advertising and marketing.
What happened in department stores right after Halloween? Out came the greens! Deck the halls with boughs of holly! Christmas comes after Halloween!
But wait! What about saying thank you? What about the time spent with family and friends, where we can all sit and relax, not worry about the shopping list and enjoy one another’s company?
And after Christmas—I’m sorry—the red-and-green-holiday, we’ll be seeing lots of pink and red hearts, TWO months in advance.
Because what would you buy for New Years? If you’re going to have a party, food. And that’s about it. It’s a lot like Thanksgiving, but since there’s a big party on Times Square we pay some attention to it.
It’s so unfortunate that we follow the marketers holiday-wise.
One of the kids I teach at gymnastics asked me the Tuesday before Thanksgiving why we still had a turkey decoration up. “Why do you still have a turkey up? It’s almost Christmas.”
I could hardly believe it. Our children, because of what marketers do, forget the significance of saying thank you in lieu of “What do you want for Christmas?”